You’ve established your brand on all the social media platforms. You get a good reach and engagement among your followers. It is good to see people responding positively to the content that you put out; your next challenge is to convert these fans into customers. This can be quite a task, which can be achieved if you have a proper plan and strategy in place.
Here are 7 simple ways in which you can increase the odds of your fans into customers:
- Define your objective and target audience
Before you decide your final strategy, you need to define the objective of your communication. What do you want to achieve with your social media activities? Is it to attract more customers? Improve the customer service experience? Boost brand recognition? Or attract more customers?
After finalizing a clear objective, you need to set a fixed target audience. While defining your audience, try being as specific as possible in terms of the demographics and psychographics that you want.
Once you’re done with this, you can make a content strategy that will cover:
1. Your key message.
2. Content that will appeal to your target audience.
3. A list of keywords that define and are relevant to your business. These keywords will help you rank higher on the search engine results page.
- Make your landing pages unique
The best way to boost your conversion odds is by creating individual landing pages for each social media platform. Your aim should be to make sure that your visitor gets what they’re looking for without scrolling to every single page on your website. Also, make sure that your messages on the landing page are consistent and there is a clear call to action. Here are the elements that you need to keep in mind while making the perfect landing page:
- Make sure that your website is optimized
You might get traffic to your website from your social media platforms, but if your website is in a mess, then you might end up losing potential customers. Your website should be organised and easy to navigate. Make sure that there is a clear call-to-action button and your visitors do not have to navigate too much to get to it. A clean, simple website with attractive visuals will increase the chances of conversion of your visitors into customers. Also make sure that your website is mobile friendly.
- Build a relationship with your audience
Since social media is a more direct and interactive medium, you can engage with your audience and build a relationship of trust. You can engage with them by posting fun, educational and value-added content that they might like, comment and share with their friends. Engaged followers are more likely to turn into customers.
- Post more engaging content
When you post engaging content, it will bring you more fans and increase your organic reach. Engaging with your fans will build trust and eventually lead to positive word of mouth and this will boost your sale. Here are a few things that you need to keep in mind while making an engaging post:
- Listen to your Fans
The main advantage that social media has over other mediums like print and broadcast is that it is a two way medium. And in any conversation, it is very important to listen to what the other person is saying. You need to monitor what your fans are saying and make sure that you respond when they try to communicate with you. Even if you have any negative comments or feedback, respond to it and try to solve it. For eg:
- Analyse, Learn and Optimize
There are a lot of online tools available using which you can measure your conversion rate. So use these tools, analyse your data, learn from it, and optimize your approach.
At Bonoboz, we have social media marketing experts who will help you come up with the best social media marketing strategy for your brand. We aim at providing you the best solution for all your queries related to the digital world. Our solutions are based on personal experience and data driven analysis that we’ve done for our clients. Get in touch with our team and let us help you make the perfect social media strategy for your brand.