Lessons from growing All Time Plastics from 0 to 137,010 on Facebook In A Year

And how it can help you create your Social Media playbook All Time Plastics is a legacy homeware brand that manufactures food grade plastic products. The company has been in operation for more than 50 years, with a presence in 42 countries. It counts global retail giants like IKEA, TESCO and Amazon among its clients. … Continue reading Lessons from growing All Time Plastics from 0 to 137,010 on Facebook In A Year

5 Macro-trend Predictions in Digital Marketing for 2017

2016 has been yet another fascinating year for the digital and social media landscape. India is amidst the highly debated ‘demonetization’ drive which has served as a fillip to getting businesses, small and big, to focus on a digital strategy. In the United States, a controversial Presidential election was won where tweets by one of … Continue reading 5 Macro-trend Predictions in Digital Marketing for 2017

Looking ahead to 2016

Here's what we're excited about in 2016 2015 has gone by so fast that we can hardly believe it's been an entire year since we last reflected on this CRAZY journey we're on. A big shout out to all our clients, family & friends and everyone for their unwavering support. Onwards! https://www.bonoboz.in/looking-ahead-to-2016 Posted by Bonoboz … Continue reading Looking ahead to 2016

Social Media Tools: 8 Essentials to Optimize your Effort

Managing your numerous social media accounts can be tricky. You need to be consistent with your messaging across platforms, and make sure the messages are seen at the right time. Habits differ between Facebook and Twitter users, which means you need to tweet and post Facebook updates at different times to optimize engagement and reach. Thankfully, … Continue reading Social Media Tools: 8 Essentials to Optimize your Effort

The E-commerce Checklist Most People Tend to Overlook

A lot of people call in telling us that they’ve decided to go e-commerce. That they have the right product and they’re just looking to go online and sell stuff. While it’s heartening to see so many inspired by the vast potential of the internet and e-commerce, I have to admit that some of the … Continue reading The E-commerce Checklist Most People Tend to Overlook

Here’s a guide to rebranding your social media channels

One of our clients, FLAME University, went through a significant rebranding that involved not only a change in the logo but also a change in the name. It recently got the green signal to have the word ‘University’ added in it’s official name so everything had to move to ‘FLAME University’. This is a fairly … Continue reading Here’s a guide to rebranding your social media channels

Bandhej E-commerce Story: From 0 to 1000 visits on Day 1

One of the most iconic brands in women’s ethnic and contemporary wear in India, Bandhej recently launched their e-commerce store to the world on 21st April, and here’s the story of how it evolved from a conversation over a cup of great coffee to what it is today. For those who aren’t aware, Bandhej is … Continue reading Bandhej E-commerce Story: From 0 to 1000 visits on Day 1

How the #ALSIceBucketChallenge went viral

Unless you have been living under a rock the last week, you would have seen at least 1 short clip of a famous friend or celebrity dumping a bucket of ice cold water over their head. This is not some exercise in complete futility (however, you will always find those who believe so) – people … Continue reading How the #ALSIceBucketChallenge went viral

Flipkart leads the way

As the dust settles on the major business headline of the last fortnight, we’re here to look what this really means for everyone. It’s more than just the snazzy headline that the Indian ecosystem need AND deserves. Many different perspectives have poured in within the short week. Amazon is clearly as (if not more) bullish … Continue reading Flipkart leads the way

How to start an ecommerce business in 3 steps

Congrats on being here – it’s great that you are considering to start an ecommerce business! A host of factors – few associated with changes in economy at macro level, others with changing consumer behaviour and few related to challenges of distribution – have led to the widespread acceptance and growth of ecommerce in India. … Continue reading How to start an ecommerce business in 3 steps