Your Step-By-Step Guide to Keyword Research

If you are only going after the volume of traffic that your website attracts, you are doing search marketing wrong. It is about getting the right kind of people to your website, and keep increasing the volume of these right people. Keywords are the lynchpin for getting this job done, which is why enough time … Continue reading Your Step-By-Step Guide to Keyword Research

Top 3 Things to Watch Out For While Hiring a Digital Marketing Agency

Why should you hire an expert? Before hiring the firm, you must understand why do you need an expert or a company to run your online advertising campaigns. Though companies doing digital marketing have increased from the 10% of last year to 14%, most of them have failed to track their returns from these campaigns … Continue reading Top 3 Things to Watch Out For While Hiring a Digital Marketing Agency

Infographic: How Gesture Search enables faster search on mobile devices

We use different languages to communicate with each other. But the language of hand gestures is probably the most commonly used language. The most fundamental benefit of the gesture language is that they are more easily understood by people across nationalities, regions etc. For example, saying the English I am hungry might get you puzzled … Continue reading Infographic: How Gesture Search enables faster search on mobile devices

5 Things to Consider For SEO When Designing Your Website

While working on a website, designing a beautiful & functional website is often not enough. It is crucial to incorporate SEO at the designing stage as well to truly reap the benefits of your online presence.The prime reason behind this is the fact that search engines look at the your website content in a slightly … Continue reading 5 Things to Consider For SEO When Designing Your Website

Brand Storytelling for the Digital World: SEO

Till now, we’ve discussed web design & ecommerce development in the Brand Storytelling for the digital world series. You’ve got an awesome website which provides a pleasant shopping experience to the customers – but it’s not reaching enough people. What you need is an effective SEO strategy so that more people discover your website which … Continue reading Brand Storytelling for the Digital World: SEO

How to Choose Keywords for SEO

While social media has altered the rules of digital marketing, search engines like Google still remain undisputed kings when it comes to the way people find information online. It all starts with words people type in the search box. If you can rank for the right keywords, you can quickly start to meet your digital … Continue reading How to Choose Keywords for SEO

How to Balance SEO with Content Marketing

What came first- the chicken or the egg? It’s the same conundrum with SEO and content marketing. SEO helps you get found, while content marketing can help you engage your audience. However, what do you focus on first? Simply using data and good keyword density will get you found, but won’t engage your audience. Similarly, … Continue reading How to Balance SEO with Content Marketing

Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking (by @randfishkin)

Great video by one of the most influential voices on SEO and Inbound marketing from around the world on why even if you argue that SEO is not inherently ‘technical’, it can go a long way in taking your efforts to the next level. Post credits to Moz. You can find the original post here.