Is Brand Kohli the New Brand Tendulkar? [Infographics]

Disclaimer: All thoughts in this infographic are a figment of the author’s observation/imagination & in no way a commentary on the cricket skills of either of the players. Special disclaimer for all 90’s kids: We know that there is only 1 god & he wore jersey number 10. It’s clear that Kohli’s game is sky-rocketing … Continue reading Is Brand Kohli the New Brand Tendulkar? [Infographics]

How We Made Social Media Relevant for Local Brands

Originally published at Social Samosa Social media has continuously changed the way people communicate. It has also become an increasingly crucial tool for brands to communicate & engage with their target audience. While brands of all scales have started investing their efforts & budgets into this, local brands often believe that social media is not an … Continue reading How We Made Social Media Relevant for Local Brands

Moment marketing: The Next Big Thing in Content Marketing

The Super Bowl is the annual championship game of the NFL, the highest level of professional football in the United States. It has frequently been the most-watched American television broadcast of the year. Because of the high viewership, commercial airtime during its broadcast is the most expensive of the year, leading to American brands developing … Continue reading Moment marketing: The Next Big Thing in Content Marketing

How To Use Boomerang Instagram To Boom Brand’s Social Media Content

It’s a video…It’s a GIF…It’s a Boomerang! The latest addition to the GIF party is Instagram’s new standalone app – Boomerang. On October 22nd, the Facebook-owned company rolled out Boomerang, an app for iOS & Android users for creating endlessly looping short videos. What is Boomerang? The app creates 1-second videos from a burst of … Continue reading How To Use Boomerang Instagram To Boom Brand’s Social Media Content