Google Speed Update and its Implications on Your Site

In July this year, Google made an important announcement regarding its mobile ranking factors, saying that page speed will be a significant factor in deciding page ranking on its mobile SERP. So, what does this announcement really mean in terms of the SEO efforts you must make, so as to make sure this update doesn’t … Continue reading Google Speed Update and its Implications on Your Site

Creating a Social Media Calendar for Your Business in 5 Simple Steps

It seems like an old dream when running a successful business had nothing to do with creating unique hashtags, or making funny memes, or sending tweeting birds everywhere, and… well, you get the point, right? In today’s day and time, you don’t want to be running a bakery while missing out on Valentine’s Day, or … Continue reading Creating a Social Media Calendar for Your Business in 5 Simple Steps

How to Prepare your Client for Google Algorithm Update

We know you all fear the word ‘algorithm’ because of what follows an algorithm change. There are always some things changing when algorithm changes – your website traffic drops, your site rankings go down, Instagram feed looks unchronological. Each year, Google makes updates in the search algorithms more than 500 times. Some of these updates … Continue reading How to Prepare your Client for Google Algorithm Update

Google Broad Core Algorithm Update: What is it and how to recover?

On August 1, 2018, Google announced an update to their core algorithm which is called Broad Core Algorithm Update. Google’s Danny Sullivan announced the update on the Google Search Liaison Twitter Account. In came the questions like: “What changed?” and “What should we do to adjust?” So, here’s all you need to know about this … Continue reading Google Broad Core Algorithm Update: What is it and how to recover?

How Responsive Web Design affects SEO

Responsive web designs help websites easily adapt to the size of the visitor’s viewport. The content should appear differently depending on the screen size of the device that visitors are using so that they can have an optimal experience irrespective of where they access the website from. Responsive web pages load quickly on mobile devices … Continue reading How Responsive Web Design affects SEO

7 Questions You Should Ask Before Hiring a Web Development Company

Your website gives an insight of your business to prospective customers. Their judgment about your website guides their purchasing decision. However, with so many web development companies offering their services, it becomes difficult to pick the right one. This is why it is important to ask the correct questions before hiring a web development company. … Continue reading 7 Questions You Should Ask Before Hiring a Web Development Company

10 Reasons Why SEO Investment is Good Step for Startups

Surveys show that 75% of users never scroll beyond the first page of search results. While a good website structure, type of content and ways of promoting it are important, all that effort is negligible if your website is not visible. Though good businesses are not made overnight, SEO is a good way to get … Continue reading 10 Reasons Why SEO Investment is Good Step for Startups

10 Advantages of Hiring a Good Web Development Company

Why waste money on paying web developers when you can simply download a few software, watch a couple of tutorials and make a website yourself. How difficult could it be, right? Wrong. Honestly, most businesses ignore the importance of having a good website. Consumers judge a website and its products long before they decide to … Continue reading 10 Advantages of Hiring a Good Web Development Company

What are SEO Backlinks? How Does it Help to Get Higher Rank in SERP?

Backlinks have a huge impact on a website’s prominence in search engine results. Which is why they are considered important in improving a website’s SEO ranking. But what exactly are SEO backlinks? Backlinks, which can also be called ‘inbound links’ or ‘incoming links,’ are those pages on the internet that link back to your website. This … Continue reading What are SEO Backlinks? How Does it Help to Get Higher Rank in SERP?