3 Ways You Can Use Voice and Visual Elements to Optimize Your Online Presence

In the last few decades, the power of content has only increased, and it’s been true for visual elements too. Every SEO company in India today believes that more a piece of content incorporates images, the more it piques the interest of people. Similarly, voice elements are also gaining significance in the online marketing and … Continue reading 3 Ways You Can Use Voice and Visual Elements to Optimize Your Online Presence

6 Tips to Adhere to While Creating Your Landing Page

Landing pages are super important to any online marketing campaign. Once people click on one of the ad links to your website, the landing page is the first thing that they see. This page should, therefore, be tailored exactly as your target audience would expect you to. But, even as there is no dearth of … Continue reading 6 Tips to Adhere to While Creating Your Landing Page

3 Tips You Must Keep in Mind As You Exit Your Digital Agency

Do you own a digital marketing agency in India, and are planning to sell it in the near future? If you are, then know that exiting an agency isn’t too different than starting one. Both these processes are complex in nature, requiring a lot of due diligence on your part. Understanding everything and getting it … Continue reading 3 Tips You Must Keep in Mind As You Exit Your Digital Agency

Google Speed Update and its Implications on Your Site

In July this year, Google made an important announcement regarding its mobile ranking factors, saying that page speed will be a significant factor in deciding page ranking on its mobile SERP. So, what does this announcement really mean in terms of the SEO efforts you must make, so as to make sure this update doesn’t … Continue reading Google Speed Update and its Implications on Your Site

Creating a Social Media Calendar for Your Business in 5 Simple Steps

It seems like an old dream when running a successful business had nothing to do with creating unique hashtags, or making funny memes, or sending tweeting birds everywhere, and… well, you get the point, right? In today’s day and time, you don’t want to be running a bakery while missing out on Valentine’s Day, or … Continue reading Creating a Social Media Calendar for Your Business in 5 Simple Steps

How to Prepare your Client for Google Algorithm Update

We know you all fear the word ‘algorithm’ because of what follows an algorithm change. There are always some things changing when algorithm changes – your website traffic drops, your site rankings go down, Instagram feed looks unchronological. Each year, Google makes updates in the search algorithms more than 500 times. Some of these updates … Continue reading How to Prepare your Client for Google Algorithm Update

Google Broad Core Algorithm Update: What is it and how to recover?

On August 1, 2018, Google announced an update to their core algorithm which is called Broad Core Algorithm Update. Google’s Danny Sullivan announced the update on the Google Search Liaison Twitter Account. In came the questions like: “What changed?” and “What should we do to adjust?” So, here’s all you need to know about this … Continue reading Google Broad Core Algorithm Update: What is it and how to recover?

How Responsive Web Design affects SEO

Responsive web designs help websites easily adapt to the size of the visitor’s viewport. The content should appear differently depending on the screen size of the device that visitors are using so that they can have an optimal experience irrespective of where they access the website from. Responsive web pages load quickly on mobile devices … Continue reading How Responsive Web Design affects SEO

7 Questions You Should Ask Before Hiring a Web Development Company

Your website gives an insight of your business to prospective customers. Their judgment about your website guides their purchasing decision. However, with so many web development companies offering their services, it becomes difficult to pick the right one. This is why it is important to ask the correct questions before hiring a web development company. … Continue reading 7 Questions You Should Ask Before Hiring a Web Development Company