Originally published at Social Samosa Social media has continuously changed the way people communicate. It has also become an increasingly crucial tool for brands to communicate & engage with their target audience. While brands of all scales have started investing their efforts & budgets into this, local brands often believe that social media is not an…
Social Media is the best platform today to establish and continuously evolve your brand story. The biggest boon of social media is the fact that it’s no longer a one-way communication. The audience will participate in the story, provided that it’s captivating. It is a medium which you should be using to tell the progression…
Managing your numerous social media accounts can be tricky. You need to be consistent with your messaging across platforms, and make sure the messages are seen at the right time. Habits differ between Facebook and Twitter users, which means you need to tweet and post Facebook updates at different times to optimize engagement and reach. Thankfully,…
The Super Bowl is the annual championship game of the NFL, the highest level of professional football in the United States. It has frequently been the most-watched American television broadcast of the year. Because of the high viewership, commercial airtime during its broadcast is the most expensive of the year, leading to American brands developing…
It’s a video…It’s a GIF…It’s a Boomerang! The latest addition to the GIF party is Instagram’s new standalone app – Boomerang. On October 22nd, the Facebook-owned company rolled out Boomerang, an app for iOS & Android users for creating endlessly looping short videos. What is Boomerang? The app creates 1-second videos from a burst of…
One of our clients, FLAME University, went through a significant rebranding that involved not only a change in the logo but also a change in the name. It recently got the green signal to have the word ‘University’ added in its official name so everything had to move to ‘FLAME University’. This is a fairly…
Unless you have been living under a rock the last week, you would have seen at least 1 short clip of a famous friend or celebrity dumping a bucket of ice-cold water over their head! How the #ALSIceBucketChallenge Went Viral This is not some exercise in complete futility (however, you will always find those who…
To understand how to use hashtags, one does well to dig into a little history of the now famous ‘#’. The ‘hash’ symbol was often used in information technology to denote a special meaning. The first use of it which resembles the meaning it has acquired today is when hashtags were used in the Internet…
