How To Use Boomerang Instagram To Boom Brand’s Social Media Content

It’s a video…It’s a GIF…It’s a Boomerang! The latest addition to the GIF party is Instagram’s new standalone app – Boomerang. On October 22nd, the Facebook-owned company rolled out Boomerang, an app for iOS & Android users for creating endlessly looping short videos. What is Boomerang? The app creates 1-second videos from a burst of…

Here’s a Guide to Rebranding Social Media Channels

One of our clients, FLAME University, went through a significant rebranding that involved not only a change in the logo but also a change in the name. It recently got the green signal to have the word ‘University’ added in its official name so everything had to move to ‘FLAME University’. This is a fairly…

How to Use Hashtags the Right Way

To understand how to use hashtags, one does well to dig into a little history of the now famous ‘#’. The ‘hash’ symbol was often used in information technology to denote a special meaning. The first use of it which resembles the meaning it has acquired today is when hashtags were used in the Internet…