7 Tips to Help You Make the Perfect Social Media Marketing Plan for your Brand

Social Media is the best platform today to establish and continuously evolve your brand story. The biggest boon of social media is the fact that it’s no longer a one-way communication. The audience will participate in the story, provided that it’s captivating. It is a medium which you should be using to tell the progression…

Social Media Tools: 8 Essentials to Optimize your Effort

Managing your numerous social media accounts can be tricky. You need to be consistent with your messaging across platforms, and make sure the messages are seen at the right time. Habits differ between Facebook and Twitter users, which means you need to tweet and post Facebook updates at different times to optimize engagement and reach. Thankfully,…

Moment marketing: The Next Big Thing in Content Marketing

The Super Bowl is the annual championship game of the NFL, the highest level of professional football in the United States. It has frequently been the most-watched American television broadcast of the year. Because of the high viewership, commercial airtime during its broadcast is the most expensive of the year, leading to American brands developing…

How To Use Boomerang Instagram To Boom Brand’s Social Media Content

It’s a video…It’s a GIF…It’s a Boomerang! The latest addition to the GIF party is Instagram’s new standalone app – Boomerang. On October 22nd, the Facebook-owned company rolled out Boomerang, an app for iOS & Android users for creating endlessly looping short videos. What is Boomerang? The app creates 1-second videos from a burst of…

Here’s a Guide to Rebranding Social Media Channels

One of our clients, FLAME University, went through a significant rebranding that involved not only a change in the logo but also a change in the name. It recently got the green signal to have the word ‘University’ added in its official name so everything had to move to ‘FLAME University’. This is a fairly…

How to Use Hashtags the Right Way

To understand how to use hashtags, one does well to dig into a little history of the now famous ‘#’. The ‘hash’ symbol was often used in information technology to denote a special meaning. The first use of it which resembles the meaning it has acquired today is when hashtags were used in the Internet…