Digital is our default.

When you are looking to scale up your digital presence, it can be tempting to set up an in-house SEO team. After all, an in-house SEO team will solely work on your website and it is always at hand for discussing strategies and performance. However, unless you are a large corporate with deep pockets, it…

There is plenty of research data that cements the importance of local search visibility. For instance, 50% of the searches on Google with local intent lead to a store visit. Similarly, almost 80% of local searches made on a smartphone lead to a sale. As a small business, local SEO can be a powerful tool…

A lot goes into getting your website on the first page of Google and other search engines. High-quality backlinks and good quality content are, perhaps, the most widely used strategies for good search engine rankings. There is another trick to good SEO, something that almost all beginners fail to use: Rich snippets. What are Rich…

The potential reach of social media is massive. At 3 billion+ active users worldwide, it is unparalleled by any other medium out there. Add to it the advantage of analysing results and data-backed A/B testing, and social media becomes one of the most powerful marketing mediums out there. Its potential and popularity also means that…