Campaign Management
Making Cutie & Boo Scale Sustainably Online
Our Cutie & Boo case study showcases how strategic performance marketing and data-driven decisions transformed a D2C kids’ homeware brand’s growth trajectory.
Brief
Cutie & Boo is a D2C brand specializing in bedding, accessories, and homeware designed specifically for kids. With their focus on quality products that children and parents love, they had built a solid foundation but faced a critical challenge – scaling their top-line revenue in a cost-sustainable manner.
The brand needed a strategic partner who could help them grow profitably while maintaining healthy unit economics. They were struggling with visibility into what marketing efforts were actually working and needed a comprehensive approach to performance marketing that would deliver measurable results.
2.3
ROAS Achieved
348%
Sales Growth
327%
Order Growth
4.0%
Customer Retention Rate
Industry
D2C / E-commercePlatforms
ShopifyChallenge
The Core Problem
Cutie & Boo was struggling with increasing top-line revenue in a cost-sustainable manner. They lacked visibility into what marketing efforts were working and were experiencing inefficient ad spend due to broad targeting and creative fatigue.
Specific challenges included:
- Lack of visibility on what was working and what wasn’t
- Broad country-level targeting leading to wasted ad spend
- Creative fatigue from using single creatives repeatedly
- ROAS hovering around 1.8, limiting profitable scaling
What we did
Our approach was built on the principle of getting the basics right – planning, tracking, and pacing. We implemented a comprehensive strategy that addressed each of Cutie & Boo’s core challenges:
Strategic Visibility & Planning
Created comprehensive visibility in ads strategy and metrics, giving the brand team the ability to plan and align strategy, promotions, and content more effectively.
Creative Strategy Overhaul
Developed a creative delivery system using a mix of static and video content with compelling visual and copy hooks that significantly improved top-of-funnel CTRs.
Precision Budget Management
Implemented meticulous budget pacing to ensure spends were scaled when ROAS was holding or trending upward, maximizing profitable growth opportunities.
Geographic Targeting Optimization
Identified and tracked high-value vs. mid-value pin codes to align budgets with the right markets, eliminating wasteful broad-based country-level targeting.
Channel Expansion
Introduced Google Ads as a new channel with both PLA (Product Listing Ads) and remarketing campaigns, diversifying the acquisition strategy.
Custom Tracking Infrastructure
Implemented our proprietary tracking KPI dashboard to enable better planning, tracking, and decision-making across all marketing initiatives.
Results
Since partnering with Cutie & Boo in April 2025, we’ve achieved remarkable results that demonstrate the power of strategic, data-driven performance marketing:
Revenue Growth
Achieved ₹72,91,177 in total sales with a 348% growth rate, including a record-breaking July that was 100% over their average TTM sales and 50% over their previous annual sale month.
Order Volume
Delivered 1,685 orders with a 327% growth rate, demonstrating not just revenue growth but genuine customer acquisition and engagement.
ROAS Improvement
Improved ROAS from 1.8 to 2.3 while scaling spend, proving that sustainable, profitable growth is achievable with the right strategy.
Customer Quality Improvement
Significantly improved customer retention rates, with recent cohorts showing 4.0% retention compared to 0.0% in earlier months, demonstrating that our targeting optimizations are acquiring higher-value customers who stay engaged with the brand.
Key Insight
“Our mantra is to get the basics right – planning, tracking, and pacing. When this is combined with a good product, which Cutie & Boo has, and a team that is equipped to make the experience wonderful (to enable repeat customers), it gives a chance at scaling sustainably. The plan is simple but not easy – and our team along with the excellent team behind C&B delivered. It’s only getting started though – the goals are to continue this growth and the journey has only begun.”
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