Slice of Success: Amplifying Brand Growth & Expansion for Two Slices

4,880+

Instagram following

1.12%+

organic engagement rate

What we do

Social Media Marketing
Performance Marketing
Print Creatives
Banner Creatives

Industry

Food industry

Platforms

Instagram
Facebook
Website

Challenge

The primary goal was to increase brand awareness, drive customer engagement, and build a solid foundation for franchise growth. The challenge was to translate their local success into broader regional appeal while preserving their commitment to quality and affordability.

What we didwe did

Our Approach: We implemented a multi-faceted strategy focusing on:

Micro-targeting: Identifying key demographics and regions to maximize impact.
Bold visuals & hooks: Crafting eye-catching content that highlighted the appeal of their menu.
Local themes & product highlights: Incorporating local cultural references to strengthen connection with the audience.
Targeted advertising: Running strategic ad campaigns to grow brand awareness and attract potential franchisees.
Content production: High-quality photos and videos to enhance consumer engagement and franchisee interest.
On-ground event support: Creating marketing materials for local events to boost visibility and strengthen grassroots connections.

Results

Instagram following grew from 113 to 4,880+ (and counting).
1.12%+ organic engagement rate, showcasing high customer interaction.
Significant brand recall and awareness across target markets.
Laid the foundation for continued franchise growth, with successful store launches in Jamnagar and Surat.

Our strategic approach combined targeted digital marketing, compelling visuals, and on-the-ground support, enabling Two Slices to strengthen their brand, engage a larger audience, and position themselves for continued success as they expand across Gujarat.