Just ask those red-eyed, sleepless night timers. Oh yes, that’s us!
Anyone from anywhere visits Facebook, Instagram and the likes at any time of the day or night. Phew, this is one busy town!
Question is when and where are your customers online?
We are experts in identifying and using just the right tools to gather these insights for you.
Our social media team specializes in these 5 steps that can build your brand all the way to the top.
1. Selecting the right social media platforms
You saw a competitor’s brand on Snapchat and now you need to be there too. It doesn’t work that way.
We’ll select the best social media platforms to leverage your brand. Our selection basis will revolve around the nature of your business, target audience, where they are present and their interests. Platforms selected could range from Facebook, Instagram, LinkedIn, Twitter, and YouTube, among others.
2. Content strategy to help your customers find and like you
The most awaited question, “How do I connect my brand to my audience?”
This is where the struggle is real but we’re here to make it simple.
Our strategy revolves around the S.M.A.R.T Goal Framework that is Specific, Measurable, Attainable, Relevant, and Time-Bound. With every insight gained through specific research tools, your brand achieves a targeted approach to get closer to your audience.
3. Social media account creation with brand profiling
No one remembers a person without a face. Similarly, your brand page cannot be recalled if not introduced properly.
For this, we will create your brand account or refine existing pages and showcase your brand’s profile effectively. Your customers don’t just deserve a brand but a face that is relatable, professional and approachable.
4. Content creation with timely postings
We have a team of creators, including Content Writers, Copywriters, Visualizers and UI/UX Graphic Designers. This mixed breed of people keep running back and forth with countless ideas throughout the day. It’s exhausting for us to see but they enjoy it.
They gather the latest insights on topical days, festivities, national and global events to generate content that is consistent and in-line with your brand’s vision. Then they execute time-sensitive content to reach the right audience at the right hour.
5. Managing social media campaigns
Your brand needs to take the lead and progress ahead of its competitors. So, we’ll boost posts and run paid social media campaigns from time to time.
Tactical campaigns will be carried out in order to gain a more targeted following. Our team will also manage the existing and new followers on your pages to enhance the brand’s trustworthiness and lasting relationship.
So, in short, we’ll be doing a lot behind the scenes to make you shine in the city that never sleeps.