Should You Use Google Optimize?

A/B testing is the holy grail of digital marketing. And last year, Google entered the competitive space that has established players like Optimizely and Visual Website Optimizer already. So, what is about and how does it stack up against leaders in the space? What is Google Optimize? Optimize is the free version of Optimize 360 … Continue reading Should You Use Google Optimize?

How to Get Online Leads for your Product Through Digital Marketing

The ultimate purpose of digital marketing is to generate revenue through various online activities like social media, reputation management, search engine optimization, search engine management. Webmasters are striving for greatness whenever it comes to digital success. Constant evolution through experiments and experiences are the key factors behind any digital success. With that being said, you … Continue reading How to Get Online Leads for your Product Through Digital Marketing

6 Reasons Why a Career in Digital Marketing Is Bright

Digital Marketing is a broad umbrella which includes online marketing, search engine marketing, social media marketing, mobile marketing and so on. With several years of experience in marketing, we knew that digital industry would dominate the world in the future. Earlier TV, pamphlets, radio, newspapers, etc. which are compositely also known as outbound marketing, were … Continue reading 6 Reasons Why a Career in Digital Marketing Is Bright

5 Macro-trend Predictions in Digital Marketing for 2017

2016 has been yet another fascinating year for the digital and social media landscape. India is amidst the highly debated ‘demonetization’ drive which has served as a fillip to getting businesses, small and big, to focus on a digital strategy. In the United States, a controversial Presidential election was won where tweets by one of … Continue reading 5 Macro-trend Predictions in Digital Marketing for 2017

Top 3 Things to Watch Out For While Hiring a Digital Marketing Agency

Why should you hire an expert? Before hiring the firm, you must understand why do you need an expert or a company to run your online advertising campaigns. Though companies doing digital marketing have increased from the 10% of last year to 14%, most of them have failed to track their returns from these campaigns … Continue reading Top 3 Things to Watch Out For While Hiring a Digital Marketing Agency

Why Every Business Must Include Podcasts As A Part Of Their Content Strategy Part II

In the first part of this 2 Part series, I talked about the benefits to businesses from podcasting, and how businesses can leverage this form of content. In the second and concluding part, I will discuss how Indian businesses, including nonprofits and startups, can leverage the power of podcasts From brand building to customer connect … Continue reading Why Every Business Must Include Podcasts As A Part Of Their Content Strategy Part II

Why Every Business Must Include Podcasts As A Part Of Their Content Strategy Part I

In this two part series, I will talk about the benefits to businesses from podcasting, and how businesses can leverage this form of content. From creating content for target groups, to repurposing that content across multiple platforms, podcasts enable engagement with listeners, from customers to employees and vendors. In partI, I will talk about the … Continue reading Why Every Business Must Include Podcasts As A Part Of Their Content Strategy Part I

Facebook’s 360 degree post is raging! Here is how your business can benefit from it

If you spend a good amount of time on Facebook, then you might have noticed some clever 360 degree photos or videos on your timeline that you can pan around in at will. Meet Facebook 360! The social media giant has become one of the early adopters of the next big craze in technology i.e. … Continue reading Facebook’s 360 degree post is raging! Here is how your business can benefit from it

Boost Creativity at Workplace! 13 Ideas that Really Work

         “You can’t use up creativity. The more you use the more you have.” – Maya Angelou In most of the organizations, leaders are expected to think creatively and come up with decisions. But encouraging and promoting the creativity of the whole team is likely to lead to an even better selection of creative ideas … Continue reading Boost Creativity at Workplace! 13 Ideas that Really Work