Social Media Apps: Shopping Malls of the Future

Facebook launched its Checkout feature on Instagram earlier this year. It lets people buy from their favourite brands without ever leaving Instagram. The native checkout ability fosters a seamless shopping experience for young consumers, who form the bulk of Instagram’s audience. Social shopping is not a new phenomenon. In fact, it was a decade back…

Live Streaming Videos: Achieve Real-Time Engagement For Your Brand

Ever since live video streaming arrived on Facebook in 2015, it has been all the rage among social media marketers, and rightly so. No other form of social media outreach enjoys the kind of popularity that live streams do. Sample this: almost 80% users on Facebook prefer watching a brand’s livestream than reading a blog…

5 Types of Social Media Content That Fetch Engagement

The potential reach of social media is massive. At 3 billion+ active users worldwide, it is unparalleled by any other medium out there. Add to it the advantage of analysing results and data-backed A/B testing, and social media becomes one of the most powerful marketing mediums out there. Its potential and popularity also means that…

How to Choose the Right Social Media Platform for Your Business

When done right, social media marketing can offer any business a host of benefits, including increased brand loyalty, heightened brand awareness, and better conversion rate compared to outbound methods. In fact, more than 60% people expect brands to engage with them on social media. With so much at stake, it helps to choose the most…

Various Ways Companies are Using Social Media to Advertise and What You Can Learn from Them

71% customers who experience a decent social media interaction with your brand will recommend it to others. 96% people who participate in conversations about businesses do not follow said company’s profiles. And, the total global social media users have gone as high as 2.80 billion. There are various ways companies are using social media to…

Growing All Time Plastics from 0 to 137,010 on Facebook In A Year

All Time Plastics is a legacy homeware brand that manufactures food grade plastic products. The company has been in operation for more than 50 years, with a presence in 42 countries. It counts global retail giants like IKEA, TESCO, and Amazon among its clients.   About Bonoboz Bonoboz is a full-service digital marketing company that enables…

How Business Can Benefit from Facebook 360 Degree Post

If you spend a good amount of time on Facebook, then you might have noticed some clever 360 degree photos or videos on your timeline that you can pan around in at will. Meet Facebook 360! The social media giant has become one of the early adopters of the next big craze in technology i.e.…

How Educational Institutions Can Benefit from LinkedIn

Serious networking and sharing business ideas and innovations have become important today in the digital world. LinkedIn is the most efficient professional networking platform. You can create your online resume and showcase your skills and achievements, search and create connections, search for jobs and join professional LinkedIn groups to get constant updates on the industry,…

7 Tips to Turn Your Social Media Fans into Customers

You’ve established your brand on all the social media platforms. You get a good reach and engagement among your followers. It is good to see people responding positively to the content that you put out; your next challenge is to convert these fans into customers. This can be quite a task, which can be achieved…

How Social Selling Can Boost Your Sales Without Boosting Your Budget

A few years ago, whenever people wanted to buy something, they would rely on traditional methods like word of mouth, asking different vendors, etc. The manufacturers used to do cold calls or actually send salesmen from house to house to give product demos. With the coming in of digital era, it has become very simple…

Is Brand Kohli the New Brand Tendulkar? [Infographics]

Disclaimer: All thoughts in this infographic are a figment of the author’s observation/imagination & in no way a commentary on the cricket skills of either of the players. Special disclaimer for all 90’s kids: We know that there is only 1 god & he wore jersey number 10. It’s clear that Kohli’s game is sky-rocketing…

How We Made Social Media Relevant for Local Brands

Originally published at Social Samosa Social media has continuously changed the way people communicate. It has also become an increasingly crucial tool for brands to communicate & engage with their target audience. While brands of all scales have started investing their efforts & budgets into this, local brands often believe that social media is not an…