3 Ways to Use Google Analytics to Find Content Leads

The expertise of an SEO expert agency is only to the extent it truly understands the importance of content optimization. Most people view content or SEO marketing as a creative endeavour. It’s not false, for you’d want a piece of content to be engaging for the readers. But, that’s not all that content marketing requires.…

Facebook v/s Google: Who Will Win the Battle for Local Search

Even the best SEO company in India would say, that being the traditional search engine and the preferred choice for most people, Google holds an indomitable place in the market. But then, there’s Facebook too. It is one of the biggest social media platforms we have today, and it is quickly establishing itself as the…

5 Key Things Every Entrepreneur and CEO Needs to Know About SEO

Search engine optimization, if delved into too deeply, could overwhelm even the technical geniuses; while if oversimplified, could lead to unreasonable and therefore unmet expectations. Such is the nature of SEO, that many a CEO have found themselves often misunderstanding how this optimization process works. Even the efforts of the best SEO company in India…

How to Know if Your SEO Campaign has been a Success

  What makes one the best SEO company in India? Or, what differentiates an SEO expert from the crowd of SEO service providers in the country? While everyone makes a good effort, few are able to analyze the outcome of those efforts and time put in. The best in the game is the one who…

3 Ways You Can Use Voice and Visual Elements to Optimize Your Online Presence

In the last few decades, the power of content has only increased, and it’s been true for visual elements too. Every SEO company in India today believes that more a piece of content incorporates images, the more it piques the interest of people. Similarly, voice elements are also gaining significance in the online marketing and…

Google Speed Update and its Implications on Your Site

In July this year, Google made an important announcement regarding its mobile ranking factors, saying that page speed will be a significant factor in deciding page ranking on its mobile SERP. So, what does this announcement really mean in terms of the SEO efforts you must make, so as to make sure this update doesn’t…

How to Prepare your Client for Google Algorithm Update

We know you all fear the word ‘algorithm’ because of what follows an algorithm change. There are always some things changing when algorithm changes – your website traffic drops, your site rankings go down, Instagram feed looks unchronological. Each year, Google makes updates in the search algorithms more than 500 times. Some of these updates…

How to Write SEO Optimized Article

Optimizing your web pages, blog posts and articles increases the visibility of your website on search engines for people who are entering keywords associated with your product or service or related to your content. This can also help web publishers increase web page traffic for a higher ranking in search engines and to increase the…

10 Reasons Why SEO Investment is Good Step for Startups

Surveys show that 75% of users never scroll beyond the first page of search results. While a good website structure, type of content and ways of promoting it are important, all that effort is negligible if your website is not visible. Though good businesses are not made overnight, SEO is a good way to get…

What are SEO Backlinks? How Does it Help to Get Higher Rank in SERP?

Backlinks have a huge impact on a website’s prominence in search engine results. Which is why they are considered important in improving a website’s SEO ranking. But what exactly are SEO backlinks? Backlinks, which can also be called ‘inbound links’ or ‘incoming links,’ are those pages on the internet that link back to your website. This…

Step-By-Step Guide to SEO Keyword Research

If you are only going after the volume of traffic that your website attracts, you are doing search marketing wrong. It is about getting the right kind of people to your website, and keep increasing the volume of these right people. Keywords are the lynchpin for getting this job done, which is why enough time…