Black Hat SEO v/s White Hat SEO: Everything You Need To Know About It

Google commands a 93% share in the search engine market, which is why businesses want to appear on the first page of the search engine giant. For that reason, despite the rise of social media platforms, search engine optimisation is still a thriving industry. And like every other industry, it has good and bad players.…

Mobile-First Design: How It Affects Your Business

In 2018, Google officially announced that it will be moving to “mobile-first indexing”. Google uses indexing for search ranking. Historically, Google has used websites’ desktop version to index and rank. However, given the shift towards mobile in recent years, the search-engine giant decided to give priority to websites’ mobile version. In other words, if the…

5 Reasons to Hire an SEO Agency Instead of Having an In-House SEO Team

When you are looking to scale up your digital presence, it can be tempting to set up an in-house SEO team. After all, an in-house SEO team will solely work on your website and it is always at hand for discussing strategies and performance. However, unless you are a large corporate with deep pockets, it…

Rich Snippets: An Important and Overlooked SEO Strategy

A lot goes into getting your website on the first page of Google and other search engines. High-quality backlinks and good quality content are, perhaps, the most widely used strategies for good search engine rankings. There is another trick to good SEO, something that almost all beginners fail to use: Rich snippets. What are Rich…

How Much You Should Spend for SEO Services

Engaging brilliant online marketing services is no more an option, but more essential if a business seeks to survive in the Internet-driven world that we live in today. The question that afflicts the mind of every business owner today is- “How much should my business invest on SEO?” First, let’s take a view of the…

3 Ways to Use Google Analytics to Find Content Leads

The expertise of an SEO expert agency is only to the extent it truly understands the importance of content optimization. Most people view content or SEO marketing as a creative endeavour. It’s not false, for you’d want a piece of content to be engaging for the readers. But, that’s not all that content marketing requires.…

Facebook v/s Google: Who Will Win the Battle for Local Search

Even the best SEO company in India would say, that being the traditional search engine and the preferred choice for most people, Google holds an indomitable place in the market. But then, there’s Facebook too. It is one of the biggest social media platforms we have today, and it is quickly establishing itself as the…

5 Key Things Every Entrepreneur and CEO Needs to Know About SEO

Search engine optimization, if delved into too deeply, could overwhelm even the technical geniuses; while if oversimplified, could lead to unreasonable and therefore unmet expectations. Such is the nature of SEO, that many a CEO have found themselves often misunderstanding how this optimization process works. Even the efforts of the best SEO company in India…

How to Know if Your SEO Campaign has been a Success

  What makes one the best SEO company in India? Or, what differentiates an SEO expert from the crowd of SEO service providers in the country? While everyone makes a good effort, few are able to analyze the outcome of those efforts and time put in. The best in the game is the one who…

Google Speed Update and its Implications on Your Site

In July this year, Google made an important announcement regarding its mobile ranking factors, saying that page speed will be a significant factor in deciding page ranking on its mobile SERP. So, what does this announcement really mean in terms of the SEO efforts you must make, so as to make sure this update doesn’t…

How to Prepare your Client for Google Algorithm Update

We know you all fear the word ‘algorithm’ because of what follows an algorithm change. There are always some things changing when algorithm changes – your website traffic drops, your site rankings go down, Instagram feed looks unchronological. Each year, Google makes updates in the search algorithms more than 500 times. Some of these updates…