3 Ways You Can Ensure Your User-generated Content Is More Impactful

SEO and user-generated content do not always tend to have a simple relationship. There’s no doubt about how user-generated content can give a search engine a treasure of information that it can work with. While it has the power to massively improve a site’s rankings for long-tail search traffic, it can simultaneously be redundant, spammy,…

What is Internet Marketing? Top 10 Advantages of Internet Marketing for Your Business

Today, the entire world is connected via internet in some way or the other. So, you cannot afford to ignore its impact and effects on businesses. Due to its ubiquity, marketing via internet i.e., internet marketing is now much cost-effective, easier and all-embracing. What is Internet Marketing? Also called online marketing, internet marketing means endorsing…

Growing All Time Plastics from 0 to 137,010 on Facebook In A Year

All Time Plastics is a legacy homeware brand that manufactures food grade plastic products. The company has been in operation for more than 50 years, with a presence in 42 countries. It counts global retail giants like IKEA, TESCO, and Amazon among its clients.   About Bonoboz Bonoboz is a full-service digital marketing company that enables…

What is Google Optimize? & Why Should You Use Google Optimize?

A/B testing is the holy grail of digital marketing. And last year, Google entered the competitive space that has established players like Optimizely and Visual Website Optimizer already. So, what is about and how does it stack up against leaders in the space? What is Google Optimize? Optimize is the free version of Optimize 360…

How to Get Online Leads for Your Product Through Digital Marketing

The ultimate purpose of digital marketing is to generate revenue through various online activities like social media, reputation management, search engine optimization, search engine management. Webmasters are striving for greatness whenever it comes to digital success. Constant evolution through experiments and experiences are the key factors behind any digital success. So, today we will discuss,…

6 Reasons Why a Career in Digital Marketing Is Bright

Digital Marketing is a broad umbrella which includes online marketing, search engine marketing, social media marketing, mobile marketing and so on. With several years of experience in marketing, we knew that digital industry would dominate the world in the future. Earlier TV, pamphlets, radio, newspapers, etc. which are compositely also known as outbound marketing, were…

5 Macro-Trend Predictions in Digital Marketing for 2018

2017 has been yet another fascinating year for the digital and social media landscape. India is amidst the highly debated ‘demonetization’ drive which has served as a fillip to getting businesses, small and big, to focus on a digital strategy. In the United States, a controversial Presidential election was won were tweeted by one of…

Top 3 Things to Watch Out For While Hiring a Digital Marketing Agency

Why should you hire an expert? Before hiring the firm, you must understand why do you need an expert or a company to run your online advertising campaigns. Though companies doing digital marketing have increased from the 10% of last year to 14%, most of them have failed to track their returns from these campaigns…

Why Every Business Must Include Podcasts As A Part Of Their Content Strategy Part 2

In the first part of this 2 Part series, I talked about the benefits to businesses from podcasting, and how businesses can leverage this form of content. In the second and concluding part, I will discuss how Indian businesses, including nonprofits and startups, can leverage the power of podcasts From brand building to customer connect…

Why Every Business Must Include Podcasts As A Part Of Their Content Strategy Part 1

In this two-part series, I will talk about the benefits to businesses from podcasting, and how businesses can leverage this form of content. From creating content for target groups to repurposing that content across multiple platforms, podcasts enable engagement with listeners, from customers to employees and vendors. In part 1, I will talk about the…

How Business Can Benefit from Facebook 360 Degree Post

If you spend a good amount of time on Facebook, then you might have noticed some clever 360 degree photos or videos on your timeline that you can pan around in at will. Meet Facebook 360! The social media giant has become one of the early adopters of the next big craze in technology i.e.…

13 Ideas to Boost Creativity at Workplace that Really Work

“You can’t use up creativity. The more you use the more you have.” – Maya Angelou In most of the organizations, leaders are expected to think creatively and come up with decisions. But encouraging and promoting the creativity of the whole team is likely to lead to an even better selection of creative ideas and…