In our previous blog, Brand Storytelling for the Digital World – Web Design, we had discussed 9 crucial things to keep in mind when planning your brand website. But, in today’s age your brand website can be much more than a place to just create your digital brand experience. It can also serve as an e-commerce…
A lot of people call in telling us that they’ve decided to go eCommerce. That they have the right product and they’re just looking to go online and sell stuff. While it’s heartening to see so many inspired by the vast potential of the internet and e-commerce, I have to admit that some of the…
One of the most iconic brands in women’s ethnic and contemporary wear in India, Bandhej recently launched their e-commerce store to the world on 21st April, and here’s the story of how it evolved from a conversation over a cup of great coffee to what it is today. For those who aren’t aware, Bandhej is…
As the dust settles on the major business headline of the last fortnight, we’re here to look what this really means for everyone. It’s more than just the snazzy headline that the Indian ecosystem needs AND deserves. Flipkart Raises One Billion Dollars Many different perspectives have poured in within the short week. Amazon is clearly…
Congrats on being here – it’s great that you are considering to start an eCommerce business! A host of factors – few associated with changes in the economy at the macro level, others with changing consumer behavior and few related to challenges of distribution – have led to the widespread acceptance and growth of eCommerce…
Not having an eCommerce channel for retailers is not an option anymore. One may certainly delay but it’s increasingly difficult to avoid altogether. Am I generalizing too much? The idea is that a fitting eCommerce strategy is extremely important for certain brands that sell to young, upmarket tech-savvy segments of the population – the number…
