Online marketing is useless. My customers aren’t on the Internet.
The chances that you will hear a business owner say something like this in the current times are slim to none. Online marketing is more than a prospect to promote your business on a global level.
It is an opportunity for you to compete with national brands, stay relevant, position your strategy, and gain new customers. You can build a strong presence across demographics that you wouldn’t have reached otherwise and achieve it all despite a limited budget.
However, the benefits of internet marketing for small businesses can only be as productive as the strategy you incorporate.
Effective Internet Marketing: For Small Businesses, Every Penny Matters
As per a Marketing Sherpa report, 54% of the SEO Budget Allocation in small organizations is invested in staff salaries as opposed to 18% in outsourcing marketing services.
However, when you are operating on a small budget and limited resources, you must figure out the right digital strategy. For small businesses, not doing so could quickly turn counterproductive.
Online Marketing Tips to Keep in Mind
Offer quality content on your website as well as social channels. Give away information. Make sure a customer takes away some value for the time they spend with you, and you’ll find visitors coming back for more.
Trim and personalize the experience customers get on your social media. Focus on the top three platforms, especially on the channel which is most used by your prospective customers and industry leaders. Create discussions. Engage with the community. Use Facebook advertising and Twitter trends to improve your marketing campaigns.
- Keep your SEO efforts focussed primarily on Google, since this search engine accounts for over 80% searches and can get you the right kind of traffic.
- Blog regularly to get more traffic from Google as well as Bing and Yahoo.
- Pick keywords carefully. Look for ones that are both, easily rankable and relevant, for you.
- Follow the informational content with a clear and distinct call-to-action. Follow up every response to said call-to-action with a thank-you email.
- Invest in lead nurturing.
And, above all, remember to integrate your email marketing programs with every other social attempt to make the most out of the contacts that you gain. Now, please don’t say, why email marketing?
For small businesses, effective internet marketing can mean the difference between a substantial revenue and losses. And while it’s advisable to invest time and resources in the process strategically, it’s also essential that you stay as patient as possible.