Very often, the terms ‘Internet Marketing’ and ‘Digital Marketing’ are used interchangeably.
However, there is more than a difference of semantics between the two.
And understanding this difference can help fine-tune your marketing strategy.
The Difference Between Digital Marketing and Internet Marketing
Digital marketing is an all-encompassing term, which refers to marketing efforts that use digital mediums.
These digital mediums might or might not be online.
For instance, app marketing is a form of digital marketing, since it uses apps to reach out to consumers.
Internet marketing, on the other hand, is a subset of digital marketing that concerns itself with marketing strategies that use the internet.
For example, SEO, search engine marketing, and PPC ads, all of them are internet marketing strategies.
In simpler words, everything that is digital marketing is also internet marketing, but not the other way around.
Thus, when you hire an expert digital marketing agency, you get a 360-degree strategy that exploits all the digital mediums and strategies available. These include SMS marketing through geo-tagging, app marketing, making use of VR and augmented reality etc.
Does the Difference Matter?
The short answer is, yes.
When you understand the difference, you get a clearer picture of what exactly you want out of your marketing campaigns.
For example, if you are a local store that’s looking to leverage the internet for more footfalls, you would rather go for digital marketing than just internet marketing. A digital marketing company will be able to utilize offline but digital means, such as SMS to get people to come to your store.
Similarly, if you are an e-commerce platform, you are better off restricting yourself to internet marketing. Search engine optimization and PPC ads is where most of your traffic lies.
Should You Hire a Digital Marketing Company or an Internet Marketing Company?
If you are looking to scale your marketing efforts in the future, it is better to hire a digital marketing company.
Someone offering digital marketing services will have a broader grasp on digital technology and the likely trends to emerge.
It will help you formulate an internet marketing strategy that can easily evolve into digital marketing efforts, thus saving you the time to transform your strategies.
Even if you aren’t looking to scale up your marketing efforts, a digital marketing company is always a better bet, given that digital gives you a 360-degree view of present technologies that might or might not use the internet.
We are a digital marketing agency based in Ahmedabad, India that provides a bouquet of digital marketing services. We have experienced digital marketing specialists who will craft the perfect digital strategy for your brand. Contact us now to get quote.