Why Every Business Must Include Podcasts As A Part Of Their Content Strategy Part 2

In the first part of this 2 Part series, I talked about the benefits to businesses from podcasting, and how businesses can leverage this form of content. In the second and concluding part, I will discuss how Indian businesses, including nonprofits and startups, can leverage the power of podcasts From brand building to customer connect … Continue reading Why Every Business Must Include Podcasts As A Part Of Their Content Strategy Part 2

Why Every Business Must Include Podcasts As A Part Of Their Content Strategy Part 1

In this two-part series, I will talk about the benefits to businesses from podcasting, and how businesses can leverage this form of content. From creating content for target groups to repurposing that content across multiple platforms, podcasts enable engagement with listeners, from customers to employees and vendors. In part 1, I will talk about the … Continue reading Why Every Business Must Include Podcasts As A Part Of Their Content Strategy Part 1

How Business Can Benefit from Facebook 360 Degree Post

If you spend a good amount of time on Facebook, then you might have noticed some clever 360 degree photos or videos on your timeline that you can pan around in at will. Meet Facebook 360! The social media giant has become one of the early adopters of the next big craze in technology i.e. … Continue reading How Business Can Benefit from Facebook 360 Degree Post

13 Ideas to Boost Creativity at Workplace that Really Work

         “You can’t use up creativity. The more you use the more you have.” – Maya Angelou In most of the organizations, leaders are expected to think creatively and come up with decisions. But encouraging and promoting the creativity of the whole team is likely to lead to an even better selection of creative ideas … Continue reading 13 Ideas to Boost Creativity at Workplace that Really Work

Here is All that You Need to Know About Marketing Analytics

Analytics is one of the biggest buzzwords today. It is something that every leader, manager or entrepreneur should know. Analytics is a multi-dimensional field that uses statistics, machine-learning, mathematics and predictive modeling to find meaningful patterns and knowledge in recorded data. With the help of digital marketing analytics, one can measure, manage and analyze marketing … Continue reading Here is All that You Need to Know About Marketing Analytics

Here are 8 Things You Should Check Before Signing Contract With Digital Marketing Agency

The most common mistake of small-medium business enterprises is to enter into contracts and agreements without having a thorough knowledge about the content in the agreement. To save time, many people sign without reading what is expected out of them and the rules that they should follow. This not only poses a legal vulnerability but … Continue reading Here are 8 Things You Should Check Before Signing Contract With Digital Marketing Agency

6 Benefits of Outsourcing Your Digital Marketing

Entrepreneurs and businessmen in India have long seen outsourcing as a strategy restrained for big business, but today technology has made it more accessible tool for small businesses. For some small-medium firms, outsourcing has made a noticeable impact on their growth, productivity and bottom lines. Today, a lot of businesses are outsourcing accounting, public relations, … Continue reading 6 Benefits of Outsourcing Your Digital Marketing

How Social Selling Can Boost Your Sales Without Boosting Your Budget

A few years ago, whenever people wanted to buy something, they would rely on traditional methods like word of mouth, asking different vendors, etc. The manufacturers used to do cold calls or actually send salesmen from house to house to give product demos. With the coming in of digital era, it has become very simple … Continue reading How Social Selling Can Boost Your Sales Without Boosting Your Budget

Is Brand Kohli the New Brand Tendulkar? [Infographics]

Disclaimer: All thoughts in this infographic are a figment of the author’s observation/imagination & in no way a commentary on the cricket skills of either of the players. Special disclaimer for all 90’s kids: We know that there is only 1 god & he wore jersey number 10. It’s clear that Kohli’s game is sky-rocketing … Continue reading Is Brand Kohli the New Brand Tendulkar? [Infographics]

How We Made Social Media Relevant for Local Brands

Originally published at Social Samosa Social media has continuously changed the way people communicate. It has also become an increasingly crucial tool for brands to communicate & engage with their target audience. While brands of all scales have started investing their efforts & budgets into this, local brands often believe that social media is not an … Continue reading How We Made Social Media Relevant for Local Brands