In the first part of this 2 Part series, I talked about the benefits to businesses from podcasting, and how businesses can leverage this form of content. In the second and concluding part, I will discuss how Indian businesses, including nonprofits and startups, can leverage the power of podcasts From brand building to customer connect…
In this two-part series, I will talk about the benefits to businesses from podcasting, and how businesses can leverage this form of content. From creating content for target groups to repurposing that content across multiple platforms, podcasts enable engagement with listeners, from customers to employees and vendors. In part 1, I will talk about the…
If you spend a good amount of time on Facebook, then you might have noticed some clever 360 degree photos or videos on your timeline that you can pan around in at will. Meet Facebook 360! The social media giant has become one of the early adopters of the next big craze in technology i.e.…
“You can’t use up creativity. The more you use the more you have.” – Maya Angelou In most of the organizations, leaders are expected to think creatively and come up with decisions. But encouraging and promoting the creativity of the whole team is likely to lead to an even better selection of creative ideas and…
Analytics is one of the biggest buzzwords today. It is something that every leader, manager or entrepreneur should know. Analytics is a multi-dimensional field that uses statistics, machine-learning, mathematics and predictive modeling to find meaningful patterns and knowledge in recorded data. With the help of digital marketing analytics, one can measure, manage and analyze marketing…
The most common mistake of small-medium business enterprises is to enter into contracts and agreements without having a thorough knowledge about the content in the agreement. To save time, many people sign without reading what is expected out of them and the rules that they should follow. This not only poses a legal vulnerability but…
Entrepreneurs and businessmen in India have long seen outsourcing as a strategy restrained for big business, but today technology has made it more accessible tool for small businesses. For some small-medium firms, outsourcing has made a noticeable impact on their growth, productivity and bottom lines. Today, a lot of businesses are outsourcing accounting, public relations,…
A few years ago, whenever people wanted to buy something, they would rely on traditional methods like word of mouth, asking different vendors, etc. The manufacturers used to do cold calls or actually send salesmen from house to house to give product demos. With the coming in of digital era, it has become very simple…
Disclaimer: All thoughts in this infographic are a figment of the author’s observation/imagination & in no way a commentary on the cricket skills of either of the players. Special disclaimer for all 90’s kids: We know that there is only 1 god & he wore jersey number 10. It’s clear that Kohli’s game is sky-rocketing…
In the world of website design & development, UX is probably the most used (often abused) terminology. Technically speaking, UX stands for User Experience; which encompasses all aspects of the end-user’s interaction with a website and the usability & accessibility provided by the same. Good UX will enhance user conversions & the overall brand experience…
Originally published at Social Samosa Social media has continuously changed the way people communicate. It has also become an increasingly crucial tool for brands to communicate & engage with their target audience. While brands of all scales have started investing their efforts & budgets into this, local brands often believe that social media is not an…
Social Media is the best platform today to establish and continuously evolve your brand story. The biggest boon of social media is the fact that it’s no longer a one-way communication. The audience will participate in the story, provided that it’s captivating. It is a medium which you should be using to tell the progression…
Storytelling is probably the oldest & most popular art in the world. Movies, literature, paintings, songs, tweets, memes, status updates- all have storytelling as their central focus. A good story has a potential to captivate audiences on any & all mediums. We’ve evolved drastically when it comes to techniques & mediums as a result of…
In today’s digital era, with every single activity and thought going online, people are slowly shifting from the traditional forms of advertising to the digital ones.When it comes to Digital Marketing, Content marketing is one of its most important elements. According to the Content Marketing Institute: “Content marketing is a strategic marketing approach focused on…
The Super Bowl is the annual championship game of the NFL, the highest level of professional football in the United States. It has frequently been the most-watched American television broadcast of the year. Because of the high viewership, commercial airtime during its broadcast is the most expensive of the year, leading to American brands developing…
