product development structure

What is product development and why is it so important for business?


Almost every business starts with an idea and that after much thought and strategizing is converted into a product. Be it an actual product or a service, the main idea in question refers to the planning and development of a product that delivers a service to the consumer.

A product entails a series of modifications and evolvements based on the requirements of the end consumer. Target pain points based on demographics, interests and dislikes, therefore augurs the need to appoint one of the best product development companies. This is to ensure that your organization’s product is further develop to sustain the dynamism of an ever-changing market.

In this blog, we’re going to address the importance of hiring product development services for your business.

What is the significance of product development?

Product development companies have realized the need to work as an entity in itself as every product requires a high degrees of attention. The market your business serves, the changes it might undergo, the method in which to make it accessible to your customers, all fall under the jurisdiction of product development services.

Therefore, understanding the meaning of product development is necessary to define the role it plays for furthering your business prospects.

Product development is referred to delivering a new item to the market. This process may also involve improving the existing products of a company for increasing sales. At first, a product may just be a sample, but going forward, a company must endeavour and pull in significant resources to transform their product into a sellable item in the market. To put it simply, your product must be something that your target audience can use easily, making their life easier.

What do product development services deliver?

Product development is more than meets the phrase ‘developing a product’ or rather is exactly what it sounds like! It includes everything required to be done in order to transform a product from a concept to a commercialized item that consumers would want to buy. 

The process of product development usually begins with creating a new product idea, research and development work. Once the company extensively researches the market on the product idea, the process of manufacturing is carried out until the product reaches the packaging and delivery stage. The product development process is concluded when the product is distributed via wholesalers, retail outlets, or other distributors.

The structure of a well-developed product typically includes:

  • Identifying the design – Brainstorming unique possibilities to design the product based on several relevant criteria.
  • Evaluating the idea and its future sustainability – Conducting necessary market research to determine its feasibility by extensively evaluating the product’s concept.
  • Concept conversion – This process involves turning the product development opportunity into a more practical and feasible concept.
  • Building the prototype – A prototype is the simpler and smaller version of the actual product. It is made with minimum resources to test its possibility and to get an idea of its performance in the market.
  • Product development stage – This last stage involves creating the final product that is ready to go into the market and made available for prospective customers to purchase.

Significance of acquiring product development services

Working in silos to develop a product requires a great deal of resources. However, product development companies ensure that you do not alone shoulder the responsibility of developing a product to succeed in the market. Acquiring product development services include the following benefits.

It provides new value for customers 

Your target audience loves change and that is why the market is always disrupted with new developments. That said, consistent evolution of a product requires in-depth research of targeted pain points, and an eye to bridge market gaps. A product development expert can help you bring unmatched value to your customers, leaving your competitors behind.

Make an impact on the community 

Constantly improving the experience of your product can portray the fact that your company believes in social innovation. It leaves a mark on society, encouraging them to consider your brand as the leading and credible innovator of a specified product. Creating an impact also revolves around gratifying the customer’s needs.

You get to further grow your business

Yes, we’ve already mentioned this in one way or another in this blog, but we can’t stress it enough. Further developing your product to suit the dynamic market needs will bring your brand to a whole new level. Your marketing strategies change plus you get to double or triple your returns compared to any previous year. Consider this, the more products improvise and sell, the higher chances of developing and maintaining a sustainable stream of income in your business. The development of a new product also helps you access more investors, sponsors, and partners for your business.

Without constantly working on improving your product, there are chances that your business will become redundant in the market. Making ways to adapt to changes will help keep your business afloat and even bring to new heights and give profitable returns.

Consider researching the product development companies before acquiring their services. The best ones are usually the companies that hold extensive experience and can suggest different ways to develop a new or existing product to the pinnacle of uniqueness. If you are looking for the best product development company, connect with us to make a promising product that bridges the market gap.


  • Explain what Product Development means with an example?

Product development refers to the entire process in which a product is created. The cycle starts from conceptualization, designing, developing, and marketing the product. For instance, the innovation team at Taco Bell used information they could get from grocery stores, social media and competitors to figure out new product ideas. 

The team generated 80 iterations of the Waffle Taco before they could confirm their selection of the final Waffle Taco they wanted to sell to their customers. A year later, the brand discontinued Waffle Taco and replaced it with Biscuit Taco. Likewise, for the Doritos Tacos, the product team distributed seasoning evenly on the shells and added cheese dust in the production process.

Taco Bell tests between 350-500 ideas in consumer tests out of the 4,500 new product ideas that are reviewed every year. After which 8-10 products end up on the national menu.

  • What services does Product development include?

Product development includes the following services:

    • Product management
    • Product marketing
    • Project management
    • Agile management
    • Architecture, Design, and UI/UX
    • Development/Engineering
    • Manufacturing
    • Quality Assurance Testing
  • Have there been any latest or trending updates in Product Development services?

You can look forward to the following trending update in Product Development services:

  • 3-D Printing to lower costs on physical testing
  • Internet of Things (IoT) for internet connected devices
  • Data Collection to speed up product development cycle
  • Digital Designing of the new product in place of traditional designing in a physical laboratory 
  • Customized production that is specific to each customer
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