9 Costly web design mistakes that businesses must avoid
Your website is your brand’s face, which means that the content you add matters. We’re not just talking about the text you place there but the images, the icons, the CTAs, etc. Not placing them in a structured manner based on strategic decisions can cost you your leads.
People, these days, view before they read. This means that they will take about 0.05 seconds to form an opinion of your website. This is why our web design company has to make sure that your target user’s opinion about you is favorable.
In this post, we’ll take you through 9 costly web design mistakes you should avoid.
The outcome of a bad website design
How long does it take you to view an image on Instagram to decide whether or not you want to scroll? Imagine the same effect your website design has on your target audience.
- 38% of people will stop engaging with your website if the content or layout is not appealing.
- 57% of online users will not recommend your website if it is poorly designed on mobile.
- 88% of online users won’t return to your website if they had a bad website experience.
- 75% of online consumers will judge your company’s credibility based on your website design.
These can mean losing out on leads for the wrong reasons. Investing in web design services can prove to improve the conversation rate of leads.
Web design mistakes that can cost you your business
It is necessary to understand why your website is losing leads. If the reason is bad website design then at least you’ll know what to do. These 10 benefits of hiring web design services will help you comprehend the gravity of a great website design.
Let’s begin exploring the web design mistakes that can cost you your leads:
Mistake #1: Not making your website’s design responsive
One of the most important roles of a website designer is to ensure that the website is properly viewable on all devices. The website should be easy to navigate on mobile and tablets, even TVs as it is on the desktop. Many companies fail to recognise this need as they assume that their website is only being viewed on laptops and mobile phones.
Mistake #2: Ignoring the camouflage of each element
Imagine if your home walls were painted the shade of cobalt green. Now hand a cobalt green photo frame, place a cobalt green plant pot by the side of the wall, and fix indigo blue curtains by the window. Now hinge a light Tortilla brown door to the room. If you can visualize this room, would you be able to spend even a few minutes longer in that room? After a point of time, you’d want to get out.
One would have liked to add a bright yellow-shaded photo frame on a wall painted in cobalt green. This means that contrasting colors have a pleasant effect on the eyes. Many websites do not have contrasting colors, wherein the foreground colors, text, and icons are similar in shade compared to the website’s background color.
This can be a problem for regular-sighted people as well as those with visual impairments like color blindness.
Mistake #3: Not adding visual indicators
If you own and drive a vehicle, you must know the importance of road direction signs. Likewise, if you’ve traveled as a tourist to another country, you must know the importance of signboard directions and maps. Your website requires visual cues or indicators to help users navigate easily.
Visual indicators will help users understand what is to be more focused upon as they scroll through your website.
Mistake #4: Overpowering visual effects, neglecting user experience
With the rise of new tools that enhance visuals like images and videos, more and more websites are making the biggest mistake. They are compromising on the user experience by adding extensive design elements and graphics to the mix. In the process, user experience is better butchered along the way.
Mistake #5: Sticking to default themes without giving thought to customization
Many websites have default themes that do not match their design goal. For instance, deploy the hero banner with a full-width image placed directly under the navigation. The default white or black text is placed on the image with a button sitting at the top.
Likewise, images can be either very dark, very light or cropped to make the text visible. Such design blunders are common and online consumers find it boring and cliché.
Mistake #6: Using rotating carousels
Hey, aren’t rotating carousels the best thing? Wrong! The magic of carousels does not work everywhere. Do not use rotating carousels to depict multiple features or content on the same level. Users are not always inspired to go through such carousels on websites, especially through mobile phones.
Mistake #7: Not replacing blurry images
Blurry images are the worst mistake to happen to your website. Any blurry image and users are going to bounce out of your website. Also, if the site does not clearly state the purpose of your business through the design then users are going to bounce. So, make sure that the website design enhances the credibility of your brand. Our web design services will ensure that your website does not have such blurry images.
Mistake #8: Incorrect navigation
If you are telling your web design company where to place navigation icons or CTA on the website, something is wrong. The web design company you hire should be aware of how to direct visitors on your website. Therefore, make sure to have clear navigation with sufficient touchpoints to make the user’s journey pleasant and functional.
Mistake #9: Not following the right hierarchy on the website
Any web designer should follow a structurally planned web hierarchy. A cohesive structure will help users complete clear actions intended on the website. The lack of a well-planned website structure might mislead users and prevent them from converting.
You want to make sure that your website is not cluttered and fulfills the goal for which you made your website. Hire the right web design company to ensure that you avoid these 9 costly, leads-losing web design mistakes.