5 Digital Marketing Strategies to Grow Your Business

5 Digital Marketing Strategies to Grow Your Business


A digital marketing strategy refers to creating a roadmap that outlines how a business can use online channels to accomplish its marketing goals. They do this by leveraging the power of the internet to create a meaningful and strong online presence.

Businesses that want to market their brand opt for digital marketing services. Digital marketing companies have dedicated teams to deploy digital marketing strategies tailored to specific brand goals. There are many brands out there that execute tried and tested online marketing activities without a plan or properly thought of strategy. It’s essential to understand the impact of a strategy and how you can use it to grow your business.

The significance of a digital marketing strategy and how to create one

Digital marketing is nothing but a plan that defines the goals you need to achieve. Your goals may range anywhere from building brand awareness, leading customers towards consideration of your brand, getting them to buy your products, or signing up to a newsletter.

A digital marketing strategy enables you to make sure that you are proceeding with a structured and organized method of marketing activities. It helps you also target each online marketing activity with the necessary metrics to identify what works and doesn’t work with your audience.

Therefore, create your digital marketing strategy keeping the following aspects in mind.

  • Define the identity of your brand
  • Create your brand’s buyer personas
  • Build your S.M.A.R.T. goals
  • Plan out your digital marketing strategies
  • Set a digital marketing budget
  • Launch your online marketing campaigns
  • Track your ad campaign results

Grow Your Business with Digital Marketing Strategies

You may use these digital marketing strategies to help build your business:

1. Content marketing

Content marketing includes videos, blogs, infographics, and more, value-driven content for your users. This strategy does not focus on sales-oriented marketing, at least not directly.

For example, if you run a business that sells winter gloves, you could write an article about what the coolest destinations in the world are and how winter gloves are a must while traveling to such places. You could also write blogs on how to properly store your winter gloves so they can be used for a longer time without wearing them out.

Content marketing 54% more leads than traditional marketing, and it delivers an impressive ROI if done right. More than 60% of users prefer reaching out to companies that create their own informational content.

2. Email marketing

One of the most cost-effective online marketing strategies is email marketing. It focuses on emailing customers for brand building and creating communication for repeat purchases. It also concentrates on growing your audience by giving valuable information to them.

Let’s take the HVAC marketing strategy as an example. It may use emails to build a relationship with homeowners and businesses by disclosing useful tips for maintaining a heating and cooling system, lowering energy bills, and other benefits. In comparison, an EdTech company whose audience is school principals can use an email marketing strategy to inform about the latest NEP-2020 updates, or why coding is the new normal among other futuristic subjects.

As a result, when those subscribers require a service, they are more likely to choose the business that offers them meaningful information.

3. Social media marketing

Social media marketing strategies can be used for building brand awareness and increasing conversions. A social media marketing campaign can deploy one or several social media platforms (Facebook, Pinterest, Instagram, LinkedIn, etc.) based on your target audience and their platform preferences.

More than 65% of consumers use social media for customer services. More than 70% of online shoppers use social media to make purchase decisions. For instance, if a brand is inactive on social media, there’s a high chance that the consumer will lose trust in that brand and move on to another brand that is more active.

4. Voice Search Optimization strategy (Voice SEO)

A new internet marketing sensation when it comes to digital marketing strategies. With voice SEO or voice search engine optimization, your business can optimize existing and new website content for voice search. The objective is to earn your website the featured snippet or number one spot in Google search results.

Voice SEO is gaining momentum among brand marketing strategies because of voice assistant features. They’re just easier to use than typing a search term. For instance, Siri or Amazon Echo uses the featured snippet to respond to voice searches. So, if a user asks, “how do I break a coconut?” Amazon Echo or Siri would respond with the steps on breaking a coconut in the easiest way.

In the coming years, analysts predict that early adopters of voice search optimization will benefit the most in terms of marketing their brand successfully. 

5. Video marketing

Want to drive more revenue for your brand? Video can do that for you and be as effective. You can create instructional videos, events or behind the scenes, or even announcement videos. Like content marketing, your video marketing efforts can also influence the purchases made by users. A how-to video can convince users that your product is the best fit and it solves a problem for them. If your company invests in influencer marketing, an influencer’s video can also persuade users to choose you.

Digital marketing for Small Businesses

Small businesses have limited financial resources to adopt full blown digital marketing practices. Therefore, they can adopt budget-friendly digital marketing options.

Here are a few options small businesses can put into action:

  • Define your business objectives and specific your target market and audience.
  • Build a website that is mobile-friendly and is optimized with unique content, strategic CTAs and market-relevant USPs.
  • Optimize your Google Business Profile to ensure your business gains a strong online presence in your local market and on Google Maps.
  • Leverage social media with engaging content and strong visuals.
  • Performance content marketing through emails and blogging. 
  • Optimize your website content with the right keywords and meta descriptions. Adopt local SEO strategies too like getting listed on online directories and building backlinks from local websites.
  • Start with a small budget when you are ready to do paid advertising like Google ads or social media ads. You can use this option to complement your efforts in reaching a wider audience and driving traffic to your website.

Looking for the best digital marketing services out there? Reach out to us today to create the perfect digital marketing strategies for your brand.

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