HTTP (Hypertext Transfer Protocol) was introduced in 1990, and since then, it hasn’t seen a lot of major overhauls. HTTP1.1, the most recent of all versions served for more than 15 years.
Now, there’s a new version out on the block – HTTP/2, and it comes with significant changes that have the ability to improve the internet experience in a way that one has never seen before.
Centering around three major qualities of high performance, simplicity and robustness,
Here are a few ways that HTTP/2 is set to take the cyber world in its stride…
Improved Web Performance
This here has been the primary advantage of HTTP/2 changes. The ability of this protocol to receive and send more data, every client-server communication cycle, isn’t merely an optimization hack; upon close observation, one realizes that it is a practical and one of the clearly realizable performance advantages that HTTP/2 has.
Its data communication mechanism successfully eliminates all obstacles that stand in the way of better web performance.
The result, therefore, is a web performance superior in more ways than one, which further increases customer satisfaction, betters the search engine optimization, and helps in expanding user-base, bettering sales figures, and so on.
Better Mobile Web Performance
There are millions of people – internet users – who primarily make use of their mobile devices to access the web. It is the post-PC era that we’re living in – it’s a phase wherein smartphone adoption is at its zenith.
People have no time, it seems; they want to have access to everything that the cyber world has to offer, right from the palm of their hands, perform every single task right from where they’re sitting.
HTTP/2 has been designed keeping in mind the current trends of web usage. Header compression and multiplexing are capabilities that work in the direction of reducing latency in accessing web services across mobile data networks while offering a limited bandwidth to every user.
HTTP/2 does a good job of providing high performance and security, thus optimizing the Internet experience for mobile users in a way that was expected only of desktop internet usage.
Cost-efficient High-speed Internet
The rise of the World Wide Web has seen the cost of the Internet take a rapid plunge. There are a couple of things that almost every Internet technology has aimed for – increasing the Internet speed and expanding web access; a technological advancement would seem truly incomplete if it doesn’t meet at least one of these goals.
Meanwhile, there’s been the cost improvements appear to have taken a hit in the process, especially as one considers the allegations that surround the telecom service providers and their apparent monopoly.
With the HTTP/2 in the picture, one sees enhanced data communication as well as increased throughput that makes allowance for telecom providers to reduce their operating expenses without compromising on high-speed Internet.
A Wider Reach
Even though Asia and Africa are two continents known for being densely populated in comparison to others, still their markets remain as undeserved as ever, with people having limited to no access to the Internet that’s also affordable.
An average Internet service provider focuses its investments in a way that it can yield returns as high as possible from services offered only to locations that are developed and urban.
The advantage of HTTP/2 is realized when it leads to the adoption of the advanced application protocol at a large scale, that should definitely bring down network congestion in order to spare resources as well as bandwidth for distant geographic locations that we know are underserved.
The SEO Advantage of HTTP/2
Search Engine Optimization, if practiced strictly in the traditional way, could easily fail to manipulate the search engine rankings, as the algorithms that are used by popular search engines are getting gets increasingly complex by time. Online businesses have to accordingly evolve the marketing tactics they use.
There is a greater need to be making smarter investments by implementing better, well-designed websites that not only optimized for speed but also built to give superior performance, user experience, and security from the ground up.
With the advent of the latest online communication technologies, SEOs which were once considered the staple in the Internet market teams, hasn’t been successful in enjoying the same positions. Today, implementing as well as optimizing the infrastructure for HTTP/2, by default of which one gets a ton of web performance advantages, is more than critical to the current bunch of search engine optimization tactics.
Especially, if there’s an online business that lacks an adequate organic user-base, it definitely can’t afford to neglect HTTP/2 that comes with its own SEO boost; this is becoming increasingly necessary in order to compete with the ever-growing digital business empires that provide high-value online service through the implementation of HTTP/2 on their server side.
HTTP/2 will thus be able to create domination – a supremacy of sorts in the cyber world, quite inevitably.
HTTP/2 looks like it has everything and more to perfectly succeed all its predecessors; with a technological superiority that is so much greater than the innovation gap that was established by HTTP1.x against the mechanisms of traditional data communication back then, HTTP/2 is showing a clear edge over them all.